Nokia mobile TV tech for Doordarshan
AMSTERDAM: The Finland-based Nokia on Thursday announced that it had tied up with Doordarshan in India for a pilot project to roll out mobile TV technology in India. The mobile TV pilot will see the use of Nokia's open standards based Digital Video Broadcast-Handheld (DVB-H) solution.
The Nokia mobile solution is expected to be delivered to Doordarshan through SHAF Broadcast Private Ltd early next year.
During the pilot period, Doordarshan will test the reception quality of the broadcast coverage and explore various options of supporting different service schemes such as advertising and interactive services. The pilot is expected to help Doordarshan understand consumer needs.
Mobile TV broadcasting helps users to watch their favourite TV programmes on their mobile devices.
Digital TV broadcast signals from the air are optimised for mobile devices in much the same way as television at home.
Addressing Indian media here, Ilkka Raiskinen, Senior Vice-President, Multimedia, Nokia, said Vietnam was the first country in Asia where Nokia had rolled out its Mobile TV technology. Nokia had operationalised this technology in Italy and Finland as well. Trials were on in the U.K. and Spain, he said.
Mr. Raiskinen said the Mobile TV application required a DVB-H enabled device. At present, Nokia had N92, a high-end device for mobile TV application.
The company was now implementing mobile TV application only on 3G enabled devices.
He, however, pointed out that mobile TV application did not require a 3G device and that it could work on 2G devices as well. The cost was not a key issue in rolling out the mobile TV infrastructure. It required a few base stations.
The DVB-H solution was an efficient one and did not need more capacity as more consumers were added, he said.
He said similar pilots, carried out elsewhere in the globe, found that, on an average, the mobile TV was used for 20 minutes by any user on the mobile in a day to check on sports, news and soaps. To a question, he said it took 12 months for Nokia to roll out the mobile TV technology in Finland since the commencement of the pilot.
It was possible to deliver a totally new kind of content via the mobile TV.
For Doordarshan, adoption of DVB-H standard was a logical extension of its DVB-T services. DVB-H over IP (Internet protocol) based on open standards is expected to provide mobile phone users discerning broadcast experience.
http://www.hindu.com/2006/12/01/stor...0104011800.htm