KARACHI: People’s Republic of China is going to be the largest importer of Pakistani products in the coming future, as Karakoram Highway (KKH) would be re-linked with Western China in 2012.
Trade Development Authority of Pakistan (TDAP) Chief Executive Tariq Iqbal Puri said in a meeting with Karachi Chamber of Commerce and Industry (KCCI) members that regional countries should be focused on enhancing Pakistani exports.
“Regional countries like Afghanistan, China, India, Iran, Russia, Association of South East Asian Nation (ASEAN) countries and Gulf Cooperation Council (GCC) countries are showing interest in Pakistani products,” he highlighted.
He said there is a huge potential and opportunity in China for Pakistani business.
He highlighted the participation of Pakistan in more than 12 exhibitions and four business forums in China that would be increased to 20 exhibitions in 2012.
Exploring different foreign markets for Pakistani products, he highlighted Russia for potatoes and cement, Japan for mango, etc.
He said TDAP is making intellectual contribution in promoting Pakistani products to foreign markets and KCCI should organise workshops and seminars to create awareness for the unexplored potential in these markets among the business community.
“Currently the European Union (EU) crisis are hitting Pakistani exports, that is why the exports are going down and the country is facing uncertainty. Now the markets should be diversified.”
He said textile sector contributes a huge portion in Pakistani exports but is showing decline at present due to low cotton prices, so the export of non-textile sector like Halal food manufacturing, cosmetics and many other products to these countries might help achieve export target for this year.
He suggested various measures to promote Pakistani products and brands in overseas markets and emphasised on web portals and video conferencing. “Contents in the web portal play a significant role in exploring the potential,” he added.
He also agreed to allocate Pakistan Pavilions to KCCI for several international exhibitions including TDAP’s WEXNET for woman entrepreneurs scheduled to be organised in Dubai soon.
KCCI President Mian Abrar Ahmad said the existing exports of Pakistan do not lie with the country’s export potential due to deteriorating law and order situation and negative perception of the country in foreign markets.
“Even Saudi Arabia has imposed restrictions on remittance to Pakistan,” he added.
He highlighted Halal food has a big market, even non-Muslim countries take interest in this sector. Also agriculture, engineering and value-added sector have much potential.
He said Pakistan has become an aid-dependant country chronically.
Former KCCI president Majyd Aziz highlighted the Turkish consul general witnessed mineral efficiency in Pakistan but feared in visiting such areas like Balochistan and Khyber Pakhtunkhwa due to negative perception of the country.