How Kia Pulled Off A Massive Turnaround

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How Kia Pulled Off A Massive Turnaround​

For many of its early years in the U.S., Kia was a low-end brand and its cars were often criticized for poor quality, reliability and design. But a brush with bankruptcy and an investment from Hyundai, Kia grew fast, started winning awards, and became a highly desired brand. Sales have increased by three-fold in the US over the last 20 years. Now, it’s one of the most marked up brands in America. Vehicles like the Telluride, Stinger, Sportage, Sorrento and EV6 have become strong sellers and critical darlings. But Kia faces challenges. An EV sales surge in 2022 has given way to an around 30 percent decline in 2023. There are lawsuits from several U.S. cities over stolen vehicles, recalls over fire risks and a snub from the federal government looking to boost American EV manufacturing. So can the newly cool Kia brand keep up the momentum?

Chapters:
00:00 — Introduction
01:48 — Kia history
04:40 — Rebuild
09:29 — How it happened
13:39 — The future

 

[StraightEdge]

It's best car in India is EV6, but that barely sells due to high price. Amazing car, I would have loved to get it if it was little cheaper.

 

[epebble]

How Kia Pulled Off A Massive Turnaround​

For many of its early years in the U.S., Kia was a low-end brand and its cars were often criticized for poor quality, reliability and design.

Their 10 year/100,000 Mile warranty did wonders to their reputation. It is still the best in the industry and helped propel Hyundai and Kia into the same league as Honda and Toyota.

 

[prashantazazel]

It's best car in India is EV6, but that barely sells due to high price. Amazing car, I would have loved to get it if it was little cheaper.

Wow man, this is wonderful.

 

[StraightEdge]

Wow man, this is wonderful.

I think you misunderstood me, I meant it's beyond by budget. I think something like Hyundai Ioniq is better bang-for-buck in India. But the Ioniq version sold in India is under-powered. Maybe in another few years I will be able to afford (hopefully!)

 

[Menthol]

In the last several generations back, KIA and Hyundai cars have been getting better and better.

The last generation models are the best among all.

 

[prashantazazel]

I think you misunderstood me, I meant it's beyond by budget. I think something like Hyundai Ioniq is better bang-for-buck in India. But the Ioniq version sold in India is under-powered. Maybe in another few years I will be able to afford (hopefully!)

Nah. I had no idea they sold this car in India. Looks good, and has a good range.
When I transition to electric, I would consider these cars.